Once again, there are plenty of things to look forward to this year in the world of search engine optimization (SEO). Webmasters from all corners of the globe await the next big update from Google. There are also plenty of discussions going on about the best tactics to employ right now. With so much hype surrounding visual content and social signals, it’s a must that you do not forget about your link building efforts.
Why Links Will Always Remain Relevant In SEO
Since the Panda update back in September 2014, many SEOs have claimed that building links were no longer a sensible long-term ranking strategy. Thousands upon thousands of domains got wiped out from the search index, most of which belong to private blog networks (PBN).
Is there any truth in the claim that webmasters should stop building backlinks and instead just focus on creating high-quality content?
The Panda update was Google’s way of successfully removing domains from their index that do not offer anything of value to their users. These PBN domains were created solely for the purpose of ranking, something that the Big G considers as a violation of their terms and conditions.
You can think of it as similar to how they put an end to the effectiveness of keyword stuffing. There used to be a time when all you had to do was stuff your content with your target keywords and wait for it to get to the first page. Now, everybody knows this strategy doesn’t work anymore. But it didn’t put an end to keyword research. If any, it made marketers wiser in how they incorporate keywords in their content.
While many webmasters have suffered tremendously after having their PBN destroyed, you should understand that building backlinks to your site will always remain relevant. It’s just that you have to take careful measures when setting up your PBN.
How Powerful Are PBN Links?
If you have yet to build your own PBN, there’s a good chance that you’re using conventional link building techniques. These may involve building a network of web 2.0 sites, getting links from forums and blogs, and setting up accounts in various online directories. Backlinks from these sources still have their rightful place in your overall link building strategy. But without PBN links, you’ll find it extremely challenging to rank for your target keywords.
Search engines place more weight on links that come from actual websites. Preferably, your site must have contextual links from other websites in your niche. These can be hard to come by. Reaching out to webmasters and offering guest posts might help you, but going this route takes an enormous time investment.
You can take a shorter route by creating your own network of real websites. A PBN enables you to build links to all your online properties—be it a website, online videos or social profiles.
The primary benefit of setting up a PBN is that you have total control over the links. You can make adjustments as you see fit. For instance, you can change the anchor texts to ensure that not all of them contain your exact keyword, something that could get your site penalized.
Where To Get PBN Domains?
If you’re completely new to the concept of a PBN, then it pays to learn where you can find domains to include in your network. Keep in mind that expired domains are what you should aim for, as you need to take advantage of their existing authority and relevance.
There are online auction sites in which you can place bids and attempt to win a domain. GoDaddy is just one registrar that has a massive public auction for their expired domains. You can also find websites that aggregate data from similar auction sites, allowing you to find a treasure trove for expired domains in a single location.
Note that buying expired domains can get expensive quickly because you’re paying for the bid price as well as the renewal fee. Not to mention, you’ll have to pay for hosting and any other related expenses such as web design and content creation.
You can also scrap the web and find expired domains with the help of third party tools. Some SEOs make use of their own scraping tools, so they don’t have to pay domain sellers or bid in auction sites.
Lastly, it is essential to remember that you don’t have to buy just any expired domain. Be sure to check the domain’s history to see whether it has been used for spam or other SEO purposes in the past. Equally important is checking the live links that point to the expired domain. What you want are contextual, relevant and authoritative backlinks, not links from blog comments and web 2.0 sites.
Build Your PBN Now
If you’re looking to enhance your link building efforts this 2016, then you want to start building your PBN. It could take quite a bit of time to find relevant expired domains in your niche that have high-quality backlinks, so begin your search as soon as possible.
By setting up your PBN domains correctly, you should be able to withstand any updates from Google. Links will always play a major role in ranking webpages, so make the most efficient use of your PBN to start dominating the first page of the search listings.